Building signage & serving since 1995
From hand-painted race cars in a garage to a state-of-the-art manufacturing facility, Stratford Sign Company has thrived by prioritizing quality and craftsmanship. With decades of customer trust, we are the go-to partner for businesses seeking impactful signage.
Where it all started:
Dan’s basement and a dream.
In the late 1970s and early ’80s, Dan Drexler transformed his passion for painting and building model cars into a thriving business. What began as a small basement operation evolved into Stratford Sign Company, known for quality and precision in signage.
Our journey:
from garage to now
Both Dan and Stratford has evolved significantly since the early days. But one thing remains wholeheartedly unchanged: Our commitment to quality and service.
1987
From part-time hustle to full-time operation.
After years of side projects and lettering work done from garages and backrooms, Dan Drexler made the decision in April 1995 to leave his professional job and go all in. Armed with a vinyl graphics cutter, a growing reputation, and a relentless work ethic, what began as a one-man shop officially became Stratford Sign Company. This turning point marked the company’s transition from passion project to legitimate business—and laid the foundation for everything that followed.
1998
Planting our roots in Stratford.
By 1998, Stratford Sign Company had outgrown garages and alley workshops. That fall, Dan opened the doors to the company’s first purpose-built facility: a 4,500 sq ft space in Stratford, WI. This was more than just a new address—it signaled Stratford’s readiness to scale. Electric signs, large truck projects, and a growing installation team meant more equipment, more space, and a bigger vision for what the company could become.
2003
Expanding to serve the future.
As demand surged and technology advanced, Stratford responded with its most ambitious expansion to date. In May 2013, after six months of planning, construction began on a new state-of-the-art facility featuring modern equipment, advanced paint booths, and reimagined office and production space. The following year, Stratford acquired the building next door—creating dedicated areas for Channel Letter fabrication, awnings, and large-scale graphics installs. This strategic growth unlocked new capabilities and allowed the company to deliver Total Sign Solutions at scale.
Today
A Proven Partner & Trusted Resource.
Today, Stratford Sign Company continues to serve businesses across Wisconsin and the Midwest with high-quality, American-made signage solutions. From wholesale fabrication for national sign companies to personalized service for small business owners, Stratford delivers dependable craftsmanship and service at every scale. Backed by over 30 years of experience and a passionate team, we’re proud to be a trusted partner—and we’re just getting started.
What sets us apart
With over 30 years in business, thousands of signs shipped nationwide, and long-term partnerships coast to coast, our work proves itself: project after project.
Meet the team
Now, it's time to tell your story.
Contact us to get started on a project that will change the trajectory of your story.
